What good is Twitter, really? Embracing Social Media to Lend a Helping Hand
Each new @IQNavigator Twitter follower will help raise money for Champa House in Denver
Apparently, Twitter can be VERY good – and not just for business. I love the “global-ness” of the IQNavigator team – we are growing almost daily with clients and employees from around the world. However, we still have a soft-spot for our Colorado heritage here at headquarters and every holiday season our company lends a helping hand to a local charity that is close to our hearts. This year Jill Shadwell, our Executive Director of IQNavigator’s Implementation Center of Excellence, introduced us to the Denver Rescue Mission’s Champa House.
The Champa House is a two-story building with nine apartments where single women and their children can live to escape the cycle of poverty and homelessness. Once a vacant and broken down building, the Champa House was renovated and then donated to the Denver Rescue Mission in December 1988 with the specific purpose of converting it to a women’s facility. Former Colorado First Lady Bea Romer inaugurated the program in June 1990.
Families live at the Champa House for one to two years as the women go through a self-sufficiency program to learn a variety of life skills including budgeting, nutrition, parenting, relational issues, and job readiness. In addition, Champa House offers an innovative financial incentive program. Upon graduating from the program, each woman has accumulated a savings account that she will use to become self-sufficient. For kids, Champa House offers a structured childcare program, tutoring, children and family therapy, and a mentoring program. All of these services work together to provide a safe, educational and nurturing environment in which the children can learn and grow.
Jill has been volunteering with the Champa House for years so we quickly embraced the cause to offer our support. Several team members here at IQNavigator have adopted families for the holidays and will donate wrapped presents in time for Christmas. Here in the marketing department, we are kicking off a first at IQNavigator with our first-ever (and hopefully not the last!) social media giving program.
Starting today, Monday, Nov. 21, IQNavigator will donate $1 for every new follower to the @IQNavigator Twitter account throughout the holidays until January 3, 2012. If you are on Twitter please follow our account and tweet this message:
By following @IQNavigator $1 will be donated to the @DenverRescue Mission’s Champa House to support single mothers and their children
We look forward to growing our advocacy for Colorado-based charities that are meaningful to IQNavigator employees and we hope you’ll help us spread our efforts by simply following us @IQNavigator and tweeting our message!
With thanks,
Steph
