Chief Marketing Officer

As Chief Marketing Officer at IQNavigator, Kevin Brooks is responsible for the planning and execution of the company’s efforts to lead and grow the market for services spend management. Brooks leads IQNavigator’s marketing strategy and operations, communications and demand generation programs. He has more than 20 years of enterprise software and managed services marketing experience in both startup and Fortune 100 companies.

Prior to joining IQNavigator, Brooks was vice president of marketing for TrueDemand Software, a Silicon Valley startup providing demand forecasting and analytics to large consumer goods companies. Prior to TrueDemand, Brooks spent more than six years directing corporate marketing at Ariba where he led a global team responsible for strategic marketing programs, sales messaging, executive communications, public relations, analyst relations and advertising. He played a key role in both driving the company’s successful repositioning, as well as supporting a series of strategic mergers and acquisitions and customer initiatives to grow the “spend management” solutions category.

Brooks has also held executive marketing roles at Apexon, a provider of SaaS supplier performance management solutions, and at ADP, the world’s leading provider of outsourced payroll and benefits.

Brooks is an early adopter and proponent of social networking for business benefit, and holds a B.A. degree in English from Macalester College in St. Paul, Minn., where he also delivered the commencement address for his graduating class.